Ethical standards we uphold

1. We uphold the credibility and dignity of our profession by practicing honest, candid and timely communication and by fostering the free flow of essential information in accord with the public interest.

2. We disseminate accurate information and promptly correct any erroneous communication for which we may be responsible.

3. We understand and support the principles of free speech, freedom of assembly, and access to an open marketplace of ideas. We act accordingly.

4. We are sensitive to cultural values and beliefs and engage in fair and balanced activities that foster and encourage mutual understanding.

5. We refrain from participating in any undertaking that we consider to be unethical.

6. We obey laws and public policies governing our professional activities and are sensitive to the spirit of all laws and regulations.

7. We give credit for unique expressions borrowed from others and identify the sources and purposes of all information disseminated to the public.

8. We protect confidential information and comply with all legal requirements for the disclosure of information affecting the welfare of others.

9. We do not represent conflicting or competing interests without consent of those involved.

10. We do not guarantee results that are beyond our power to control.