(PR/marketing seminar brochure)
FLYING SOLO: Winging your way to success in the business of freelance
You've considered taking off on your own, leaving the familiar frustrating corporate scene. But you feel somehow unprepared. Could you be successful as an entrepreneur? Don't leave yourself grounded for another moment. Clear the runway and make plans to go on an investigative mission. This program will provide you with a full-day panoramic view of independence.

(Marketing program brochure for a printing company seeking more business from publication editors)
Introducing Club Ed. — Where an editor's life can be a breeze
Caught in a blizzard of text, approvals, artwork and production tools, what editor doesn't long for an escape to the South Seas? We can't offer you a tropical trip, but we can provide an easier way to get your newsletter or magazine finished!

(Lead for news release on the industrial use of crustacean shells as a drilling mud additive)
Cajun Country's favorite crunchy critters — crawfish — have been a swampland delicacy since long before Jean La Fitte's pirates roamed the nearby Gulf of Mexico. While Crawfish Thermador and Crawfish Newberg may have not reached the tables of Boston and Denver, the lowly crawfish — Deep South cousin to lobster and shrimp — is boiled, fried, stewed, grilled, baked and pitched into gumbo pots throughout Southeast Texas and Southwest Louisiana with the same aplomb as Yankees who add potatoes to pot roast. But a nagging problem has always been: what to do with all those smelly crawfish shells? "We mix 'em in the drilling mud." "Drilling mud?" . . .

(A four-color shipping line advertisement, showing off three gigantic red-painted fixtures)
Red Cranes Migrate to Long Beach Harbor
If the sight of migrating birds fills you with wonder, wonder no more about the colorful cranes in Long Beach Harbor! Of course, they're not birds at all, but rather majestic fixtures that on and off-load cargo from merchant ships.

(News release for Weight Watchers of Los Angeles County)
On Halloween, beware of ghosts and gobble-ins
This holiday is a scary day for dieters
Candy disappearing from a once-overflowing bowl and reappearing as a bulge at the waist, hips and thighs is no supernatural phenomenon. A recent survey conducted for Weight Watchers International revealed that one out of every three women has a sweet tooth. For the weight-conscious individual, resisting temptation can be particularly frightening on Halloween ... .

(Lead for news release on an oil company's discovery of irrigation water— not oil — in Tunisia)
The camel had laid down his burden one last time. Hunkered stiff-legged and parched in the lee of a wrinkled sand dune, he may have been old or young, tall or short, two humps or one. It was hard to tell. He was, however, definitely dead. Yet, it seemed if it was too hot and too dry for this legendary ship of the desert, then humans certainly had little business here. Conoco's Roy Mills thinks otherwise.

(Lead paragraph of wall-mounted text at the Lone Star Flight Museum/Texas Aviation Hall of Fame. Text from this 60-foot-long exhibit was later printed in booklet form)
In a long-ago time, but not so long ago, where courage and fear were companions on the same road, there occurred that most terrible event in human history. Millions of words and pictures have since tried to portray the scope of fear, agony, destruction, hatred, death, loss of hope, and barbarism that gripped the world for six long years. They don't. But since words can't convey the enormity of it all, historians chose to give this awesome episode a simple number. They called it World War II.

(Ad copy for Long Beach Economic Development Bureau — crafted as an e-mail between business buddies)
Mike — Hey Buddy, let's do lunch Friday here in Long Beach, at our new location. Yeah, we moved the office. Just got tired of high rent in a high-rise glass box. Wish we'd done it 5 years ago. Now I can give myself a raise! It'll be easy to get here — we're only four blocks off the freeway. Plus, Long Beach really has some character. Restaurants & shops everywhere, the beach within walking distance. My desk came equipped with a swimsuit :)
I'll call you Thursday.
Cheers, Jerry